Royal Canin Diabetic Launch

Royal Canin partnered with our team to refresh the landing page for their diabetic diet portfolio while introducing Royal Canin Glycoadvanced for cats, an advancement in nutritional support for diabetic feline cats. Previously, the diabetic line consisted of Glycobalance formulas for both cats and dogs. The launch of Glycoadvanced required updated messaging and a digital experience that clearly communicated the new product and its benefits.

The project included a redesign of the diabetic diets landing page along with supporting marketing assets to drive awareness of the new formula. Deliverables included social media posts, email marketing, banner advertisements, and a one-page product overview to help educate pet owners and veterinary professionals.