Royal Canin launched a new probiotic supplement formulated to support digestive health in dogs, with additional benefits tied to reproductive health.
To support the launch, the brand developed a suite of marketing assets designed to introduce the product, explain its benefits, and engage veterinary professionals and breeders.

The campaign included event and print collateral — such as brochures, sell sheets, product cards, tabletop signage, and light boxes — as well as digital B2B banners and newsletter advertisements placed within AKC communications.