Gen JA

Internship Project with Brighton Agency

Collaborated with the nonprofit Junior Achievement to develop a fresh, inclusive brand identity for the Gen JA campaign.

This initiative redefined Junior Achievement alumni as “Gen JA,” fostering a sense of community and encouraging support through donations to empower youth career education.
I designed a cohesive identity including a logo, brand colors, print collateral, email graphics, social media posts, and a billboard. This project was a valuable, hands-on client experience that deepened my skills in branding and campaign execution.