The Brooklyn Blaze

The Brooklyn Blaze is a fictional minor league baseball team based in Brooklyn, New York, created as part of my senior capstone project. Inspired by my passion for sports and a desire to step outside my design comfort zone, this project explores what it means to build a modern sports brand rooted in tradition.

The Blaze strives to deliver excellence both on and off the field — seeking victory while honoring the rich legacy of baseball. From bold visual identity to immersive fan experiences, the brand was designed to capture the heart of the game while raising the standard for minor league entertainment.